A global brand from Baden-Baden
SANS SOUCIS – a name that in Germany evokes two associations: the favorite palace of Frederick the Great in Potsdam and the great cosmetic brand. In 1939, company founder Walter Friedmann opened his first beauty salon not far from Sanssouci Palace in Potsdam. Here he developed cosmetic products that would eventually be distributed worldwide. His basic philosophy was clear: develop state-of-the-art, high-quality, beauty products. The company remains true to this corporate philosophy.
Today SANS SOUCIS headquarters with Research and Development and Production is based in the world-renowned spa, Baden-Baden, Walter Friedmann’s hometown on the fringes of the Black Forest. All worldwide activities are manages from here.
SANS SOUCIS is today part of the FRIBAD Cosmetics Group which has operated successfully for decades on the German and international markets.
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The Success Story
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SANS SOUCIS is celebrating it’s 70th birthday this year. |
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SANS SOUCIS is the world’s first cosmetic manufacturer to employ the Renovage ingredient – in its PRE-AGE series RenovAgeStop SH 1/10. |
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Relaunch of the color cosmetics range – with a modern “face” and high quality packaging. |
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SANS SOUCIS seeks a brand ambassadress with the BE A STAR competition. Kim Zühlke becomes the new face of the brand. |
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Revision of the entire skin care range – introduction of a color-coding system for the individual lines. |
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SANS SOUCIS positions itself as an entry-level brand in retail outlets. |
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Exclusive use of genuine thermal spring water from Baden-Baden. The water is gradually integrated in all the skin care products. |
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Introduction of the innovative 2-phase moisture concentrate DEEP MOIST DEPOT. |
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Worldwide pioneer of the novel Repair Complex ingredient – which for the first time prevents light-induced skin aging at the root. |
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World’s first use of soluble collagen. |
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A consistent series system is introduced for SANS SOUCIS products, arranged by skin type and condition. |
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Launch of skin care products. |
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Company founder Walter Friedmann develops the first color cosmetic products in his private laboratory. |
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